you can do this:
$value="a lot";
print "Hello, my value is $value";
outputs: Hello, my value is a lot.
but you can't use this:
$value = "<? echo 'hello' ?>";
print "Hello, my value is $value";
because it outputs:
Hello, my value is <? echo 'hello' ?>
So, if you have PHP tags in the content of your database fields,
and you print the content of those fields, you print the php tags, not the outcome
of those tags.