thats odd... even after you added a backslash before the quote inside the quotes? did you make sure you checked the right line number and made sure that the line was terminated using a semicolon (😉?
at one time, my php processor complained parse error on line 13. but when I went to line 13 (under DT text editor) I found no error; I found the parse error on line 11 (that was strange). So check whether there are any other places you may have made a typo/mistake/etc. near whatever line number it says parse error on.
-Sridhar