Well, Yes! ;-)
For the name of the checkboxes, you need to assigned it to an array, i.e.
name=array[]
AS for the values, you can assign them to anything you like.
<input type=checkbox name=array[] value=apple> Apple
<input type=checkbox name=array[] value=orange> Orange
<input type=checkbox name=array[] value=lemon> Lemon
When this form is submitted, you will need code to handel this array. Here is an example:
$fruit = implode($array, ",");
Result will be (if all checked) ->
apple,orange,lemon
Cheers,
Kai