It may be easier for some than for others, but it is certainly not "simple".
If you notice the URL associated with each "save to notepad" icon, the javascript calls an ASP script and passes parameters, namely the id of the particular ad and some implicit session information.
You can do the same with php:
1> Create a database with your ads or whatever.
2> Create a table to hold your visitor's notepad information. Use their session_id to key the file.
3> When you display a page of ads, create dynamic links to the same script but passing some info about the ad they wanted to add to the notepad
print "<A HREF='$PHP_SELF?id=$ad_id'><IMG SRC='addtonotepad.gif'></A>\n";
4> If someone clickes the link, add the passed 'ad_id' to the visitors notepad record in the notepad table, then redisplay the page of ads. You could even change the icon to indicate which ads are already in the users notepad.
5> when they click the "display notepad" button, dig through the notepad table and display all the ads they had added.
Posting an "example" of a script of this type of complexity is probably beyond the scope of a message board, but is someone wants to, have at it.
-- Rich