Dont know if this will help you, but if you are desperate to reload the pages contents, make sure that these are include files, then they will not be cached, images, on the other hand, can be reffered to as something.gif?rnd=12345 where rnd is a randomly generated number.
I have never had your problem before, but have designed a few banner rotation systems and in order for the client not to cache the reference to your banner, you just add this extra random number bit...
hope this helps