Why not let the query handle it for you:
COALESCE(list)
Returns first non-NULL element in list:
mysql> SELECT COALESCE(NULL,1);
-> 1
mysql> SELECT COALESCE(NULL,NULL,NULL);
-> NULL
So you could do:
SELECT
COALESCE(secretary_tel, 'no number') AS secretary_tel
FROM table
WHERE foo=bar;
that way you will get 'no number' in the 'secretary_tel' kolumn whenever 'secretary_tel' is NULL.
Note however that an empty string is not the same as a NULL,:
INSERT INTO table (secretary_tel) VALUES ('');
SELECT * FROM table WHERE secretary_tel IS NULL;
will find nothing, but
SELECT * FROM table WHERE secretary_tel='';
will find it.