Pass variables over links, I.E.:
content.php?name=john
content.php?name=joe
content.php?name=bob
And have it use that name to read the database, I.E.:
if(isset($name){
$results=mysql_query("select * from whateveryourdatabaseis where name='$name'");
// parse results
}
else echo("Please enter a name.");
Hope this helps you...
NOTE: I just realized what I did....
Make sure register globals is on in your server or else use $_GET['name'] instead of $name.