Then use all the letters in the word and make the regex slightly more complicated:
If they pick SAPLE you search for
/A{0,1}E{0,1}L{0,1}P{0,1}S{0,1}$/
But if they pick SAPLPE you search for
/A{0,1}E{0,1}L{0,1}P{0,2}S{0,1}$/
DataCol SearchCol
APPLE AELPP
APPLES AELPPS
PAL ALP
PALS ALPS
PALE AELP
PALES AELPS
SAP APS