I was getting scared... I wasn't able to find it either.
But now that I see your code, I know what it is.
It's actually a text escape sequence. AND it allows you to cheat on your character escaping.
the first EOS tells php that everything that follows is pure text. PHP is smart enough to disregard any special characters, and knows to treat it as pure text. The second EOS is telling PHP that it has reached the end of the text.
Try looking up text handling stuff. I don't have my book on me right now.
Oh here it is. It's called a heredoc.
http://www.php.net/manual/en/language.types.string.php
the original author probably meant end of string or something.
I would have picked myText or something, personally.