Thanks for your response...I believe I am looking at the html way of doing your suggestion..here is a snippet of where I am.....
<b>Description</b>: <? echo $content[item_short_desc];?><br>
<? $link = 'http://whateverpid=' . urlencode($content["item_unique"]) . '&type=dogs_leashes';?><br>
<img src="<? echo $content[item_image_url_small];?>">
.......
done this way, it sets the whole script off balance as far as html is considered, I get lots of errors.
charles