You need to use a wildcard. It varies depending on which database you are using, but MySQL and Oracle both use '%'.
SELECT * FROM embass WHERE country LIKE 'E%'
You can use the wildcard at the beginning of the string, at the end, in the middle or a combination of any or all.
There is also a wildcard for a single character which in MySQL is the underscore '_'. Again you can use these anywhere and you can use more than one consecutively.
SELECT * FROM embass WHERE country LIKE 'G____'
This will select all countries from the table that begin with 'G' followed by exactly 4 characters (not upto 4).
Hope that helps