Oh, my bad been up too long waitin on a reply to my own post not reading correctly anymore lol. anyways from what I can tell $row is an array from a query where u have many results with the row isbn
the foreach loops goes through each result and checks the isbn row and sets it to $url
e.g.
say i did select * from table_name;
and i have 10 entries and i want to list the isbn for each entry
the loop you have would go through each row and echo the result for the isbn column
eh sorry im not really good at explaining just tryin to help out and kill some time