I've come across lots of sites that display items where you can choose to view the next page, but still remain on the same page... confused yet? Let me show you what I mean.
I click on a link to read Review A. On the page for Review A, It shows a part of the review, and below the text, it shows:
Page 2 >>
You click on that and it's like it refreshes the page with the rest of the story and then in place where "Page 2 >>" was, it now has:
<< Page 1 :: Page 3 >>
And so forth... you get what I mean? How do they do this and still use only ONE page to display more than one?