Hehehe he said LaCrosse

[piersk]

http://news.bbc.co.uk/1/hi/business/3208501.stm

[Moonglobe]

LOL ahaha maybe that'll teach 'em to research their target market more carefullly !

[Merve]

rofl

[n00854180t]

LOL that is hilarious.

[Elizabeth]

LOL.. we went over a lot of those types of mistakes in International Business.. here are some more, just for fun...

-Elizabeth

[dalecosp]

Makes you understand why Audi and BMW still just use model numbers...

[Merve]

Another story:
Ben and Jerry's has an ice cream called Chunky Monkey. They wanted to introduce it in China, but the best translation from a catchy Chinese phrase that they could get was 'Chunks of Monkey'. They had to change the name completely.