More than you ever wanted to know about PHP strings can be found here .
An example of single quotes would be if you wanted a string to include double quotes without escaping them as in:
$this_string = 'She said, "Hello"';
using double quotes it would have to be:
$this_string = "She said, \"Hello\"";
or as a variable:
$whatwassaid = '"Hello"';
$this_string = "She said, $whatwassaid";
Is that all clear as mud?