compass, ruler...
shapes in rhythms...like...
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no swooshes...yick...
nice fonts...probably not serif...i'm enjoying Myriad again myself...and i always love Trade Gothic but that's a pretty dry font...I used News Gothic for an engineer not too long ago...
create dynamic movement with simple elements...like...
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but obviously more play...
EngineersRUs
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it's easier to show than tell...so show us and then we'll have more to say...
i'm just making this all up you know...v
ps: wow, i've never thought about designing a logo by simply typing in fast ideas in a text editor...an idea i should try some time soon...