To do it with PHP's date function:
<?php
$today = "2004-07-06";
$sql = "SELECT UNIX_TIMESTAMP(my_date_column)
FROM my_table
WHERE my_date_column = '$today'";
$result = mysql_query($sql, $db_connection);
$row = mysql_fetch_array($result);
$month = date('F', $row['UNIX_TIMESTAMP(my_date_column)']);
$date = date('j', $row['UNIX_TIMESTAMP(my_date_column)']);
$year = date('Y', $row['UNIX_TIMESTAMP(my_date_column)']);
echo "In Europe, today is: ".$month." ".$date.", ".$year;
?>