There are two fundamentally opposed schools of thought when it comes to php quotes: single and double.
Software engineering specifies that 70% of the Total Lifecycle Cost of software comes in after development and deployment: in the useage and maintainance part of the software lifecycle. Savings are easiest and greatest when you focus on this part: cut 10% out of the development cost and you've only saved 3% of the TLC. Save 10% of the maint cost and you've saved 7% TLC.
So, amateurs and hackers are worried about saving keystrokes (the double quoted school): software engineers are worried about making their code easy to read and maintain (the single quoted school).
EDIT: should not have written this like this
"Hackers are also worried about being big fish in a small pond. If they can write code that is difficult to understand it makes them feel important. Like Freemasons and their secret signs is how I characterise them."
Bad manners if nothing else; but I'll not remove it as that would be cowardly. Just offer my apologies if I have insulted anyone, SORRY. Probably been having a bad day cleaning up someone elses code.
Now it is up to you. But I guarentee that you will make fewer typos using single quotes. The error that you have to debug will be error of logic not syntax.
Also, the XHTML standard is for double quotes in ALL html tags, so get into the habit. Or be 'Old School' and get the wrong habits.