Not a dumb question, just one with a simple answer.
All of your products need to have a Unique Row Identifier (Auto incrementing Primary Key works well for this). You will want reference this Unique key as you add the product to your cart, either through the href or as a field in the form submit.
Best Practice would be to just store the Unique Key and any options the user selects for that product in the shopping cart. When you list the items in a Checkout page use the Unique key to get the Description, Name, etc from the products table.