Not sure what you mean by "any value"...
If you want all records that have a ("any") value in the sales_rep field, then:
SELECT * FROM tbl_customers WHERE sales_rep IS NOT NULL
This will also return all records with data in the sales_rep column:
(but "IS NOT NULL" is preferred)
SELECT * FROM tbl_customers WHERE sales_rep LIKE '%'"
This will return all records where 'sales_rep' starts-with $any_value, or all records with data if $any_value is NULL:
SELECT * FROM tbl_customers WHERE sales_rep LIKE '$any_value%'"
i.e.
any_value = 'JOHN' -- matches = 'JOHN SMITH' or 'JOHN JONES'
any_value = '' -- matches = 'JOHN SMITH', 'JOHN JONES', 'BOB SMITH', etc... (but not NULLs)
Hope this helps...