You cant directly add the movie data into the HTML like that, as the browser doesn't know how to interpret that information.
What you need to do in the HTML is call a different PHP page.
For example:
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"
codebase="http://active.macromedia.com/flash4/cabs/swflash.cab#version=4,0,0,0"
id="Menu" width="468" height="60">
<param name="movie" value="movie.php?id=1234">
<param name="quality" value="high">
<param name="bgcolor" value="#FFFFFF">
<embed name="Menu" src="movie.php?id=1234" quality="high" bgcolor="#FFFFFF"
width="468" height="60"
type="application/x-shockwave-flash"
pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash">
</embed>
</object>
And then in movie.php you output the movie data.
$Query = "SELECT BinData,FileType FROM Table WHERE id=".$_GET['id'];
$Result = @ mysql_query($Query);
$Data = @ mysql_result($Result,0,"BinData");
$Type = @ mysql_result($Result,0,"FileType");
Header( "Content-type: $Type");
echo $Data;
HTH