You were using it like this:
echo "Something".<br />;
You can't use it like that but like this:
echo "Something <br />";
And the explanation is simple: <br /> and the other HTML tags are just that - HTML tags and they cannot be used in any way other than described in PHP. PHP is used to generate HTML page for the browser so that it can be seen. So when you want to show anything in PHP use echo and only then HTML tags...
If you were using it like:
echo "Something"."<br />";
That is just overkill but it should work and then I am at loss why it wouldn't work... :-)