Woops... that was my bad... ? is an operator for regex...
RewriteEngine On
RewriteRule ^\?kua_num=(.*) http://www.domain.com/page.html#$1
Now, if you don't get the result you want, what do the server logs say?
Plesk 7 has no bearing on how Apache works. As long as the module is enabled, you'll be fine. This code belongs in the .htaccess file, no-where else.