Because (as the manual page I linked to explains) using quotation marks is one way to define a string literal (you can also use the "heredoc" method, also explained on that page). Simple expressions are either going to be numbers, variables, constants, or string literals. If you don't quote a string literal (or use heredoc quoting), then PHP is going to see the words as a sequence of constants and/or numbers (or variables if any of the words begins with a "$"), which of course has a completely different meaning than a literal string of characters.