Should we still ask newsletter subscribers which email format they prefer?

[blackhorse]

Should we still ask newsletter subscribers this question and should we still make two copies of the newsletter (1 for html, 1 for text)?

Many online newsletter serivce don't ask if you want to use html format or pure text format anymore today. They just send you the html format. Even on some of the text only email tool, you can still read the email. And in the email, they may add a text line in the beginning tell you that if you cannot read html format email, go to that link to read the newsletter online.

Thanks!

[piersk]

Is it really necessary to ask users nowadays? It's possible to send one email with both content types in it, so just let the client decide what they prefer using their email client. If they want to just view all their emails in plain text then their client will do the work for you.

[etully]

Our company solved the problem by only sending out text emails.