thanks mattg, I couldn't have figured it out without your help
now i just need the magic "year to date" code
//last week
$dow = date('w');
$daysago = $dow+2;
$last_fri_5pm = strtotime("-$daysago days", $_5pm);
$prev_fri_5pm = strtotime("-7 days", $last_fri_5pm);
$sql_week = "SELECT COUNT(*)
FROM total_today
WHERE date_time BETWEEN $prev_fri_5pm AND $last_fri_5pm ";
$res_week = mysql_query($sql_week);
//last month
$last_of_month = mktime(17,0,0,date('m'), 0, date('Y'));
$last_of_prev_month = mktime(17,0,0,date('m')-1, 0, date('Y'));
$sql_month = "SELECT COUNT(*)
FROM total_today
WHERE date_time BETWEEN $last_of_prev_month AND $last_of_month ";
$res_month = mysql_query($sql_month);
//last year
$last_of_year = mktime(17,0,1, 0, date('Y'));
$last_of_prev_year = mktime(17,0,1, 0, date('y')-1, 0, date('Y'));
$sql_year = "SELECT COUNT(*)
FROM total_today
WHERE date_time BETWEEN $last_of_prev_year AND $last_of_year ";
$res_year = mysql_query($sql_year);