Well you fixed the second problem I mentioned, but you still have the syntax error - you have two unescaped single quotes within the string (surrounding the HTML attribute).
If you don't know what that means, think of it like this: surrounding the string on the outside, you use single quotes - this tells the script engine where the string starts and stops. Now, within that string, you're currently trying to say that there are single quotes around #FBE1BD. The problem is, however, that when the script engine comes to that single quote, it thinks you're specifying the end of the string, thus the syntax errors. What you need to do is either a) "escape" the quote (prepend it with a backslash so that the script engine knows that you don't want to end the string, you want a literal single quote placed inside the string at that point), or b) switch the single quotes in the HTML to double quotes (as the rest of your attributes use).