hi kanigelpula,
I am a new member here. Nice to find your about problem.
You want to put a flash or .swf file in your website. Right?
I think you don't need to put a path in a movie value.
Just put the flash file name directly in your code.
<PARAM NAME="movie" VALUE="flash/flasheffect.swf">
Try to refer this code.
<div id="container">
<div id="cleft">
<div id="flash">
<object type="application/x-shockwave-flash" data="[COLOR="Red"]filename[/COLOR].swf" width="467" height="247" >
<param name="movie" value="[COLOR="Red"][COLOR="Red"]filename[/COLOR][/COLOR].swf" />
<param name="wmode" value="transparent" />
</object>
</div>