The actual variable is $COUNTRY. The "<?=" and "?>" are PHP start/end tags, and are using s special "short_open_tags" abbreviation with the equals sign to represent:
<?php echo $COUNTRY; ?>
This short syntax is now considered deprecated, and it is best to always use the full "<?php" tag to ensure script portability and avoid confusion with "<?xml" tags.
Anyway, if $COUNTRY is not defined within the script you are looking at, it could be possibly be defined in an included file called by [man]include[/man], [man]include_once[/man], [man]require[/man], or [man]require_once[/man]. If not, then it may be a bug or something is missing from your installation.