Thanks for the response.
I'll try to describe it a bit clearer. At vgpro.com's homepage, there's a black box on the left with left and right arrows on the upper right portion of a graphic. If you watch it, the graphic and accompanying text cycles dynamically like a flash animation, only its being down with javascript.
The same thing is being done here: www.variety.com. It acts like flash, but it's not. It's actually pulling those stories from a database.
What I've found in my research is the way these things work is to use php to pull the article/image data from mysql and then write the results out in a JS array.
If you view the source on vgpro you'll see the arrays look like this:
<script language="JavaScript" type="text/javascript">
//<![CDATA[
var splashes=new Array();
splashes[0] = new Array();
splashes[0]['title'] = "Frontlines: Fuel of War Retail Patch 1.1.0";
splashes[0]['description'] = "Download the latest patch for the European and North American releases of Frontlines: Fuel of War. ";
splashes[0]['url'] = "http://www.vgpro.com/file/frontlines-fuel-of-war-retail-patch-110-useu";
splashes[0]['image'] = "http://www.vgpro.com/media/splash/frontlines_fuel_of_war_retail_pa_splash_large.jpg";
splashes[0]['more'] = "http://www.vgpro.com/images/icon/splash_file.gif";
splashes[0]['link'] = "Download this File";
splashes[1] = new Array();
splashes[1]['title'] = "Devil May Cry 4 Demo";
splashes[1]['description'] = "Released by Capcom, try ten minutes of Devil May Cry 4 gameplay along with an epic boss battle. ";
splashes[1]['url'] = "http://www.vgpro.com/file/devil-may-cry-4-demo";
splashes[1]['image'] = "http://www.vgpro.com/media/splash/devil_may_cry_4_demo_splash_large.jpg";
splashes[1]['more'] = "http://www.vgpro.com/images/icon/splash_file.gif";
splashes[1]['link'] = "Download this File";
splashes[2] = new Array();
splashes[2]['title'] = "Five Reason to be a Mac Gamer in 2008";
splashes[2]['description'] = "As the Mac market share grows, game publishers are beginning to realize that it's worth it to spend the extra money deve ...";
splashes[2]['url'] = "http://www.vgpro.com/article/5_reasons_to_be_a_mac_gamer_in_2";
splashes[2]['image'] = "http://www.vgpro.com/media/splash/five_reason_to_be_a_mac_gamer_in_splash_large.jpg";
splashes[2]['more'] = "http://www.vgpro.com/images/icon/splash_article.gif";
splashes[2]['link'] = "Read Full Article";
splashes[3] = new Array();
splashes[3]['title'] = "Battlefield 2142 v1.50 Full Patch";
splashes[3]['description'] = "This patch adds two new community maps, no vehicles mode, and more. ";
splashes[3]['url'] = "http://www.vgpro.com/file/bf2142_update_150exe";
splashes[3]['image'] = "http://www.vgpro.com/media/splash/battlefield_2142_v150_full_patch_splash_large.jpg";
splashes[3]['more'] = "http://www.vgpro.com/images/icon/splash_file.gif";
splashes[3]['link'] = "Download this File";
splashes[4] = new Array();
splashes[4]['title'] = "WoW just like Real Life?";
splashes[4]['description'] = "A few interesting and funny cross-over facts from WoW that seem all too familiar in the real world. ";
splashes[4]['url'] = "http://www.vgpro.com/article/why_world_of_warcraft_is_almost";
splashes[4]['image'] = "http://www.vgpro.com/media/splash/wow_just_like_real_life_splash_large.jpg";
splashes[4]['more'] = "http://www.vgpro.com/images/icon/splash_article.gif";
splashes[4]['link'] = "Read Full Article";
//]]>
</script>
Does that help?