Preg_match multiple instances with quote

[poppaplaya]

Hi all,
I am trying to pregmatch the following text for which multiple instances exist.
I need to match all instances
Any suggestions:

Starts with (including the double quotes):

"starting:

Ends with (including double quotes):

">

The code I have is:
preg_match("/starting:\"[\"]>/s", $file, $matches);

But this doesnt work. Any suggestions

[NogDog]

preg_match_all('/(?<=starting:").*(?=">)/Us', $file, $matches);

[poppaplaya]

OH Wow.........thank you NOGDOG.......that was fantastic.