at it's most basic something like this:
<?php
$entries_to_show = 10;
if ( $_GET['more'] )
{
$start = $entries_to_show;
}
else
{
$start = 0;
}
$query = "SELECT * FROM table WHERE whatever ";
$query .= "LIMIT ".intval( $start ).", $entries_to_show ";
$query .= "ORDER BY whatever ";
?>