phpdoodler wrote:Are you suggesting that I need a separate column for each additional item?
Not a separate column, no (that would also violate normalization techniques). I don't know what your database schema looks like, but it sounds like you could use a separate table with two columns - product_id (foreign key to a product in a 'products' table) and a feature_id column (foreign key to a feature in a 'features' table).
Perhaps you could show us some sample data so that we know more about what you're trying to achieve?