I'm working on a site in which the client wants users to be able to sign up to receive notifications whenever new offers are posted. The site is served by a custom PHP/MySQL CMS, so I can build whatever needs building.
My concern is, if the site is adding, say, 10 new offers a day, and we end up with 10,000 subscribers, we're sending out 100,000 emails a day. The site's ISP (Pair Networks) may not be too happy about us using PHP mail to do that. Am going to check with them but meanwhile...is there a better way? Perhaps an outside service? How do people handle this sort of thing?