Yeah, that did the trick - encasing the whole line in ' ' rather than " ".
However, for those interested...
putting the \r\n escape characters inside single quotes does not work properly. Additionally, if you have any double quotes you want as part of the string, just put the double quotes WITHOUT the escape () character. Otherwise, the \ gets interpreted along with everything else.
So single quotes (' ') work for literal strings, and double quotes (" ") work for processed info and everything else.
BTW... Anyone working with Expression Web? Be VERY careful of unseen coding (BOM) that EW puts in its files. This code REALLy screws things up (as I found out the hard way with this edit). I kept getting errors I couldn't see, which were being interpreted by the php code. These errors stemmed from invisible BOM characters EW put into the code. Once I got rid of these characters, the rest worked fine.
For more info on how to solve this problem, go to:
http://www.95isalive.com/expression/index.html
Thanks for all your help, guys!