Regex - Stop matching before a character

[hatching]

How would I create a regex like the question mark to stop matching the very next character but instead have it stop matching on a previous character?

Here's an example:

Objective: 
To match [B]value2[/B] and not [B]value" name="name"><input value="value2[/B]

Regex Used:
value=\"(.+?)\" name=\"name2

Source:
<input value="value" name="name"><input value="value2" name="name2"><input value="value3" name="name3">

[bradgrafelman]

If you're parsing an HTML document, using regular expressions is a very bad way of finding data (in fact, it should be considered your last resort). Instead, why not use something like [man]DOM[/man] to parse the document instead?