I use all single quotes with concatenation, or heredoc syntax for large blocks. I absolutely, positively HATE seeing slashes unless it followed by on of (r,n,t). But again its personal preference and habit. If someone offered me a job tomorrow that was an upgrade (aka I got to work with php instead of .net) and told me they do all double quotes in php, html and javascript so I better learn to slash, I would start doing it in a heartbeat =D