First problem I see is that this:
<div {id:now} />
is not valid HTML markup.
Second, why not just chain all of the jQuery methods together? In other words, this:
$(foo).method1();
$(foo).method2();
$(foo).method3();
can be written as:
$(foo).method1()
.method2()
.method3();
(using new lines because I still like to maintain readability).