Worked fine for me:
mysql> CREATE TABLE foo (
-> test VARCHAR(200)
-> );
Query OK, 0 rows affected (0.37 sec)
mysql> INSERT INTO foo VALUES
-> ('This is some text with an special tag INSERT_THIS=[1,2,3] stuck right in the middle of the sentence.'),
-> ('This is some text with an special tag INSERT_THIS=[4,5,6] stuck right in the middle of the sentence.')
-> ;
Query OK, 2 rows affected (0.03 sec)
Records: 2 Duplicates: 0 Warnings: 0
mysql> SELECT test FROM foo WHERE test LIKE '%INSERT_THIS=[1%';
+-------------------------------------------------------------------------------
-----------------------+
| test
|
+-------------------------------------------------------------------------------
-----------------------+
| This is some text with an special tag INSERT_THIS=[1,2,3] stuck right in the middle of the sentence. |
+-------------------------------------------------------------------------------
-----------------------+
1 row in set (0.02 sec)