If you're meaning the algorithm search engines use to rank their search results, the answer is: a well-kept secret. There is still Google's PageRank, but Google is constantly modifying it to thwart sites that try to get good positions in search rankings by gaming the algorithm instead of actually contributing anything anyone wants to read. And that's even before you take into account the practice of serving different results to different people based on who they are.

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    6 months later

    Google doesn’t like automation and backlink services

    Probably, you have seen advertising tools and services that promised hundreds (if not thousands) of backlinks, which can be obtained with little effort. Hoping to dominate the search results, your website will most likely be banned by Google. If you have many external backlinks it is possible to track using https://sitechecker.pro/backlinks-tracker/ that help analyze all of them.

    Beware of tools and services for the automation of external promotion. If you could find these services, the antispam team from Google also knows about them.

    3 years later
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