That still won't put the value of $myrow["price"] on the button. Try this:
Printf("<td>");
printf("<input value=\"Buy It %s\" type=submit>", $myrow["price"]);
Printf("</td>");
The printf() method accepts the string to print using "%s" as a variable placeholder. The variables used to replace all the occurances of "%s" are specified as secondary, tertiary, quaternary, etc. arguments after the print string. For more info, read the section of the PHP manual on the printf() method. HTH.
Geoff A. Virgo