One way to make your stuff more readable is to pick either echo or print (they do more or less the same thing) and then stick with it throughout rather than alternating between them.
echo "<a href=\"";
echo $aRow['url'];
echo "\">";
echo $aRow['name'];
echo "</a>";
But also, keep in mind that echo (and print) can write any kind of string expression, so you don't have to do it in little tiny pieces unless you really prefer that for some reason.
echo '<a href="' . $aRow['url'] . '">' . $aRow['name'] . '</a>';
Note that escapes use the backslash, not the forward slash. But note, too, that by using single quotes (when you don't need variable interpolation or escaped special chars such as \n) you can write strings more simply by using single quotes (because then you can just say " instead of \".)