Well, if you really don't want to change your table....
Proding your strings are all of the format dd/mm/yy
so january is stored as 01 and not as 1,
then you could convert the string to a date within your query:
to_days(concat(substring(d,7,2),"/",substring(d,4,2),"/",substring(d,1,2)))
Then you could select all items that have a "to_days" of seven days less than the current date:
SELECT * FROM yourtable
WHERE to_days(concat(substring(d,7,2),"/",substring(d,4,2),"/",substring(d,1,2)))
This is about as complex as you can get if you don't want to use a date field where a date field is the way to go, but this could work.