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Since you want to keep the current column contents but add a little info on it, you may need to use a select query to get the data from that field.
If you stick it in $keep then:
$update_value = $keep . ", " .$newvalue;
The query will look like:
update table_name set col_name='$update_value' where $condition
It may add an extra query, however it does work. If it can be done using only one query, I don't know how 😉